The Benefits of Mineral Makeup

In the last two years mineral makeup has taken the cosmetics industry by storm, with reported revenues growing by 60% last year alone. What are the features and benefits of mineral makeup that women around the world find so attractive?

Mineral makeup is composed of minerals that are sterilized and pulverized into a granular powder and then treated with a variety of natural inorganic colorings to create a variety of colors. Using a mineral makeup rather than a chemical based makeup offers a number of benefits.

Because mineral make-up is non-comedogenic, which means it does not clog the pores of the skin but permits the skin to breathe, mineral makeup is very attractive to those women with sensitive skin. As a result, for those women who suffer with rosacea, dryness, acne or other skin ailments, utilizing mineral makeup permits them to enjoy a skin-friendly product that will not magnify their problems. In addition, the prime ingredients in mineral makeup are, unlike most makeup, inorganic, which means that microbes and bacteria cannot live in the makeup and harm the skin. The components of mineral makeup being inorganic also means that no preservatives need be included and that the makeup will have a long shelf life, provided sufficient care is taken to use brushes that are clean.

Mineral makeup of high quality does not leave one feeling as if one is wearing a mask, unlike traditional makeup. Mineral makeup has a much lighter, almost weightless feel to it. Most users report that wearing mineral makeup feels like wearing no makeup at all. Mineral makeup also leaves the skin with a natural, translucent radiance.

The highest grade mineral makeups have ingredients designed to optimize the health of the skin. These ingredients can include a broad spectrum of UVA and UVB sun protection, as well as titanium dioxide and zinc oxide (anti-inflammatories which can help soothe the skin). Many women complain of having oily skin. For them, mineral makeup provides a ready solution. The usual chemical-based cosmetics are very oily, due to the oils they include. These oils can result in a lot of problems, especially for women who have an oily complexion. These problems can be side-stepped with mineral-based makeup, since no oils are used in their manufacture.

Of course the chief reason that women bother to use makeup at all is to increase their beauty. How does mineral makeup compare aesthetically to chemical-based makeup? The clear answer is very well indeed. Because it reflects the sun’s harmful rays, mineral makeup helps mask the skin’s lines, wrinkles, etc. It offers a very natural, healthy look. The top brands of mineral makeup only have to be used once daily and are resistant to water. Also, in contrast to chemically-based alternatives, you can even sleep with mineral makeup on, so it can be applied the night before if you know you will be rushed for time in the morning.

So the advantages one enjoys with mineral makeup are quite significant. Mineral makeup does not damage the skin with harmful chemicals, oils and preservatives. It should not impede pores or provide a nestbed for bacteria. It usually includes helpful ingredients to guard the skin from the sun’s harmful rays and to feed and nourish it. And it provides the wearer with a healthy and natural aura. So it is rather obvious why mineral makeup has become so popular.

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