The billboard, which was criticized by many of its neighbors as too sexually provocative, was quietly replaced without comment from the company Monday, the New York Daily News reported Wednesday.
The original ad depicted a topless woman on top of a shirtless male while kissing another man and a third man, apparently passed out, below them with his shirt and jeans unbuttoned.
The replacement features a model in a string bikini and dripping with water.
The Daily News said the new ad appeared to get more approvals from passersby than the previous billboard.
"I think it's a good thing," said Rae Vermeulen, 36, who lives a few blocks from the billboard.
"The old one bothered people. It was a little too explicit with the threesome," she said. "You didn't even notice the jeans as much as what was going on with the people."
Copyright 2009 by United Press International.
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