Win Microsoft's Billions

Microsoft (Nasdaq: MSFT)
is already one of the richest companies on the planet, with $25.3
billion in cash and short-term investments -- and billions more locked
up in longer investments. Why did it move to raise $3.75 billion in a corporate bond offering this week?

What's going on here? When did Microsoft become the New York Yankees?

• Globally known? Check.
• Universally despised? Check.
• Loaded with cash? Check.
• Overspends on talent acquisitions that don't always pan out? Check.
• A few years removed from the last time it was on top? Check and mate.

The argument for raising money in this climate is that it's cheap
money. That is certainly true, but it's also going to earn even less
than the interest payments that Microsoft will have to make if it
simply parks the bonds in low-yielding short-term paper.

In other words, now there will be pressure for Microsoft to
deploy its greenbacks. Maybe it comes in the form of a gargantuan share
buyback, though how sound is that? If Microsoft doesn't get its growth
groove back, dividing fading profits into fewer shares outstanding is
just parlor magic. The real kicker here is for Private Ryan to "earn
this" by making tactical buyouts that will make the stock shiny again.

Here's my shopping list

Tim Beyers has a few buyout ideas,
but I'm hoping for an entirely different bridal registry. Beyond
Facebook, I don't think Microsoft has much to gain from overpaying for
his three other suggestions.

It's clear that neither of us is CEO Steve Ballmer. He has more
money. We have more hair. However, since Microsoft is inviting the
speculative whispers by fattening its coffers to roughly $30 billion,
we may as well discuss the companies that would make more sense walking
down the aisle with a tuxed out Mr. Softy.  

Here are the three companies that I think Microsoft should marry.

Yahoo! (Nasdaq: YHOO)
Microsoft's
reluctant prom date last year is an obvious candidate. The rumor mill
chatter has moved on from last year's outright buyout. The folks egging
on Microhoo are now banking on a marketing and technology partnership
instead. Yahoo! would sell ads across both Web empires, with Microsoft
doing the technological nerd work. It's a deal that makes sense, but
not as much as Microsoft buying all of Yahoo! in a deal that would
transform two struggling paid search platforms into a single powerhouse.

Saying no to Microsoft cost Yahoo!'s last CEO his job. If there is a single purchase that would help Microsoft stand up to Google (Nasdaq: GOOG) in the Web-centric future, this would be it.

Research In Motion (Nasdaq: RIMM)
Microsoft blew its chance to acquire the BlackBerry maker for less than $50 per share last year. It may as well make up for lost time and chase RIM higher. It makes too much sense. Despite Apple's (Nasdaq: AAPL) iPhone success, RIM continues to widen its lead in the smartphone market.

If Microsoft really wants some skin in the smartphone market -- and who doesn't -- it has an uphill battle organically. The long-rumored notion
that its Zune media player will evolve into a game-playing smartphone
is commendable but not a needle-mover. If Zune is as successful in
eating market share in wireless as it has been in portable media, it's
going to go hungry. RIM -- or perhaps even settling for Palm (Nasdaq: PALM) before Pre gets hot -- are way smarter moves than starting at the bottom from scratch.

Baidu (Nasdaq: BIDU) 
How
sweet would China's leading search engine look in Microsoft's arsenal?
It would leave the company laughing last after Google poached Kai-Fu Lee
from Mr. Softy's farm club four years ago. Baidu serves up nearly
two-thirds of the search queries in the world's most populous nation.
Microsoft would help by beefing up any techie weaknesses at Baidu, as
it builds on its market leadership position. If you think Google is
holding up well in this environment, Baidu grew revenue by 41% this past quarter.

The rub here is that the Chinese government is unlikely to let a deal happen. It was a vocal critic
when Microsoft made last year's unsolicited buyout bid for Yahoo!, and
that was only because Yahoo! owns 40% of China's leading B2B platform
in Alibaba. However, stranger things have happened. Given Baidu's
recent missteps, it wouldn't hurt to try.

It's not my money

What would you do? If Microsoft pulls off its debt offering, investors are going to expect results.

One has to imagine that Microsoft has a bigger grasp of its organic
shortcomings than anyone else. It knows that it will need to add new
puzzle pieces to its empire as operating systems and productivity
software get cheaper in a more competitive landscape with open-source
and cloud-computing competition.

If Microsoft is going to need more hits, it better sign up some more Derek Jeters.

Just think about it, George Steinballmer.

Yahoo!'s snooze bar tapping:

• Microsoft is a little cocky these days.
• $3.75 billion more, Microsoft? Really?
• I Can Make You Rich in 3 Years

© 2009 UCLICK, L.L.C.