Speculations have been on the rise since the launch of the product in August 2008. But its release date was not decided then. With rumors of Skype 1 and Skype 2 being sold out, the release of the Skype 3 is much awaited.
Russell stated that the latest Skypephone will be an exciting proposition. The company would provide unlimited Skype usage from their handset for a charge of £1.99 for SIM card, with no top ups or recharges needed.
Mr. Russell also opposed the notion that the freedom given to the customers of bringing their own handsets to the Skype contract would mean the end of Skypephone line. He argued that for heavy users of Skype, only Skypephone handsets work best.
With the new S3 Skypephone, 3 are targeting the mass market rather than the luxury or the class market. The idea behind the new S3 phone is to concentrate on cheap pre-pay handsets rather than compete with other costlier smart-phones such as iPhone or the Google Android.
3 has dismissed the idea of £45 pay per month contracts, instead it would prefer to put forward £60-£80 pre-pay handsets. The S3 Skypephone is priced cheaply at £15 pay per month including the free £10 top-up.
With no features or services compromised in the new S3 phone, and by pricing it cheaply as well, 3 is arguably heading in the right direction by entering the mass market with Skypephone S3.
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