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Apple App nears 1 billion downloads

It appears almost certain that Apple will touch the one billion downloads landmark on April 20 if everything works out as planned

California, April 13: Apple’s iPhone App is nearing a new milestone. The nine months old App Store is fast approaching one billion downloads for its iPhone application.


In January, the company had claimed of having achieved 500 million downloads, and now it’s just 70 million downloads short of one billion mark.

Nearly 100 applications are downloaded in a second, which means 8.6 million apps a day. To celebrate the special occasion, the company has offered a mega prize comprising of a new MacBook Pro, a new iPod Touch, $10,000 in iTunes gift card credit and a Time Capsule base station/hard drive.

All iPhone owners can benefit from this rare opportunity. Customers can enter up to 25 times, and every download is considered as an entry to the contest. However, for those who don’t have an iPhone, or are not interested to download an application, here is an option; they can enter the contest by simply filling out a form.

Apple ((NSDQ: AAPL) unveiled on Friday a Web site to track the number of downloads for iPod Touch and iPhone till it makes it to one billion downloads landmark.

The celebration is not just for Apple but some application developers, too, who seem to have profited from the company’s success. Ethan Nicholas, an independent developer, has made $600,000 in just one month by selling his iPhone game, iShoot. He had disclosed Wired.com that he surpassed $800,000 mark in the month of March this year.

Although Apple had launched its iPhone in June 2007, the superfast 3G model launched by the company later caught the fancy of millions. The new version has literally turned a mobile into a multi-lingual translator, a pinball machine, an ancient flutelike instrument and much more.

Koi Pond, an application that was released last summer, happens to be the second-most downloaded paid application. Koi Pond can turn the screens of iPod Touch and iPhone into a virtual aquarium.

One of the developers of Koi Pond and co-founder of the Blimp Pilots, a small game company, Andy Skirvin was “shocked and surprised” by the stooping success of the game. “I didn’t think it could measure up to the bigger apps. But it was priced so low that I guess it was a great impulse buy for people,” revealed Skirvin in an interview.

Getting motivated by the tremendous success of Apple’s App store, other mobile companies like Microsoft, Nokia, Blackberry and Palm are quick to come up with their respective application stores. However, it is a different story altogether whether any company can come closer to the milestone reached by Apple App stores.

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