Short Term Loan Marketing - When to believe

I am frustrated at the lack of good marketing for Short Term Loans. I would rather be sold snake oil or miracle cures than a cash advance. The amount of mis-information and violations of good practices concerns me a great deal. I do not believe the market has to be this way.

Short Term Loans are and have always been a short term fix. Hence the common words "Short Term". Anyone who uses short term loans consistently will find themselves in a cycle of debt.

Any consumer contemplating a short term loan needs to have the answers to the following questions.

- Am I using this loan to pay off another loan?
This is called loan floating and just like credit cards. It's a bad idea

- Is this loan used to pay a non-critical expense?
If So, you should consider a less expensive form of credit.

-Will I be capable of paying back a loan that could exceed 300% APR?
Please make sure you can. If not, do not apply.

-Do I know how much I need?
Only borrow what you need to keep fees down.

-Do I know and understand the lenders policies, Do I trust them?
Make sure you do you research and find the right lender for you.

Just like any sales and marketing. Don't believe the hype without giving heavy thought to something that sounds easy. Getting a Short Term Loan is not easy and should not be taken lightly.