MTV Offers More Shows On iTunes

NEW YORK: MTV Networks and Apple® have announced that new television programming from Spike TV, Nick at Nite, TV Land, Logo, MTV and The N will now be available on the iTunes® Music Store.

This new round of programming available for purchase and download adds to the hits of MTV Networks already on i-Tunes and crosses virtually every genre and includes Spike TV's brand-new action series "Blade: The Series," MTV's prank-comedy show "Viva La Bam" and TV Land's "Sit Down Comedy with David Steinberg".

MTV Networks' programming has been a huge success on iTunes since its debut earlier this year with COMEDY CENTRAL's "South Park" alone selling over one million episodes. iTunes now offers over 150 TV shows for $ 1.99 per episode for viewing on a computer or iPod®.

"At MTV Networks, our brands create some of the most vibrant, entertaining and pop culture-defining programming today," said Nicholas Lehman, executive vice president, MTV Networks Digital Media. "We're excited to add more of our diverse programming to iTunes and to connect a broad digital audience with our bold entertainment content."

"MTV Networks' programming has been a hit with customers since
launching on iTunes earlier this year," said Eddy Cue, Apple's vice president of iTunes. "iTunes is the world's most popular online video store with over 35 million videos sold, and we continue to expand the catalog of great television content now with over 150 network and cable programs available."

The iTunes Music Store includes a selection of over 9,000 music videos, Pixar and Disney short films, a variety of hit TV shows, and more than three million songs from the major music companies and over 1,000 independent labels.

Purchase and download of songs and videos from the iTunes Music Store requires a valid credit card with a billing address in the country of purchase. However, television shows are available in the US only and video availability varies by country. Television shows are $ 1.99 (US) per episode and music videos and short films are $ 1.99 (US) each.

Apple is eresponsible for igniting the personal computer revolution in the 1970s with the Apple II and for reinventing the personal computer in the 1980s with the Macintosh.

Today, Apple continues to lead the industry in innovation with its award- winning desktop and notebook computers, OS X operating system, and iLife and professional applications. Apple is also spearheading the digital music revolution with its iPod portable music players and iTunes online music store.

On the other hand, MTV Networks, a unit of Viacom, is one of the world's leading creators of programming and content across all media platforms. MTV Networks has more than 120 channels worldwide.

MTV also has a large stake in one of iTunes' newest competitors, MTV Urge which is a paid-subscription music and video download service. Last month, the network announced a partnership with Microsoft that would link Urge's content to Windows Media Player 11 as part of the software giant's attempt to attract a bigger base of the young music enthusiasts who have thus far been loyal to iTunes.