United States, November 4, 2008-- MySpace, a popular social networking website and Auditude, a company which provides technology that impacts the online media consumption by powering the audience have aligned with MTV Networks (a division of media conglomerate Viacom).
MTV Networks will be able to embed ads in the uploaded copyrighted videos on MySpace. On daily basis millions of users upload copyrighted content in their respective social network. This action would surely soothe IP owners and users, bringing a kind of mutual benefit and understanding to both the parties.
Auditude is a technology that helps recognizing audio or video files irrespective of the file name, it also prevents any kind of alterations in the file. Being a video identification and advertising company, Auditude enables the content owners identify their videos and put ads in the videos using the unique technology.
At present, Auditude’s technology has been employed for about one billion minutes of professional content involving 100 channels of television programming.
"Attribution Overlay" occupy bottom 20 percent of the video area and such overlays are useful as these can be used to display ads, details of video being watched, relevant video content, and merchandising links (it would contain a "buy show" button also) on the videos.
The deal is a major step towards promoting Advertising on copyrighted content. A survey carried out in July 2008 revealed advertising on the user-generated content really works effectively in reaching the audience. It was found that 82 percent of the users are more likely to pay attention to ads like ones related with streamed TV shows.
Adam Cahan, CEO of Auditude said the main aim of the company is to promote the premium online video by bringing together distribution and advertising.
As a matter of fact, “online video is fundamentally social and created the identification technology and advertising platform to include the power of audience syndication—fans uploading content to the Web—as a form of content distribution. Our partnership with MySpace allows us to help content owners, like MTV Networks, reach their fans where they are most active,” he added.
More importantly, this alliance would let MTV Networks to legalize its programming. The programming would specifically include shows from Comedy Central, Nickelodeon, Spike, TV Land, and VH1.
Post new comment