Hewlett-Packard’s revenues striving on new PC designs

Hewlwett–Packard’s new design in its personal computers product line has started to pay off in this quarter, as the earnings in the second quarter have increased 12.7 percent as compared to last year.

Hewlett-Packard has renovated its personal computers in outlook, and this change from affordable commodities to more stylish devices has boosted its sales and thus increased revenue.

The total revenue from the sales of laptop’s and notebooks increased up to 45 percent and that of desktop computers grew by 9 percent. Like wise, company’s operating profits also mounted as profits on each sale of PC’s climbed up from 3.6 percent last year to 4.8 percent this year.

“These are strong results,” Mark V. Hurd, the chairman and chief executive of the company said while being interviewed.

HP expects the revenue to mount up to a staggering $100.9 billion for a full year. “When I first showed up, people wanted us to get out of this thing,” Mr. Hurd recalled in an interview Wednesday. “This business has a lot of strategic importance to H.P.”

A slight decrease in the net quarterly profit in comparison to the same quarter last year was reported due to the absence of the tax benefit which was a part of the net profit in the same period a year before.

Todd Bradley, the company’s chief operating officer is known to be a knowledgeable and a confident strategist amongst his colleagues. His strategies regarding the change in design of the PC line and that of consumer preferences for notebooks and laptops really paid off.

“We didn’t believe that the PC had to be a commoditized product,” Mr. Bradley said. “It could be a desirable accessory to you as an individual.”

A research Director of a market research firm in San Diego, Samir Bhavnani, commented that “Hewlett-Packard was very wise in understanding that as the market shifts from desktops to notebooks, that style mattered.”