The Los Angeles Times reported Saturday with Winfrey scheduled to end her popular daytime series in September 2011, distributors are attempting to convince TV station managers to give their daytime programs the daytime slot currently occupied by "Winfrey."
Despite such efforts to replace "Winfrey" with shows like "The Ellen DeGeneres Show" and "The Dr. Oz Show," experts suggest daytime television is a slowly dying breed of entertainment.
"Daytime TV as supplied by the networks is really all but dead," said Steve Farella, chief executive of the advertisement-buying firm TargetCast.
"It's not because the talent isn't there. It's because the business isn't there anymore."
Entertainment analyst Larry Gerbrandt agreed a lot has changed it regards to daytime TV viewing since Winfrey's show entered syndication in 1986.
"People no longer watch television the way they did 25 years ago, when Oprah got her start," Gerbrandt told the Times.
Copyright 2009 by United Press International.
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