The advertising industry journal AdAge says the revenue-sharing deal is a first for the Web sites, which in the past have allowed media companies such as CNN and Us Weekly to use their platforms merely to gain "exposure" for their services, The Washington Post reported Saturday.
MTV will reportedly be allowed to show live Twitters and Facebook updates on the cable channel's new show, "What You're Watching With Alexa Chung," in exchange for a share of the ad revenues the broadcaster generates from the show.
Facebook's owners say they don't need to raise cash, while Twitter is trying to keep up with its many new users, the Post said. The MTV deal is likely a signal the social networking giants not allow the use of their content by media companies for free indefinitely, the newspaper reported.
Copyright 2009 by United Press International.
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