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April Fool's: Cell phone breath tester

Toronto -- Among the April Fool's pranks corporations tried to foist on the news media Wednesday was a claim by a cellular phone company it could check for bad breath.

In a release from Toronto, Virgin Mobile Canada said it had developed a "Stink-a-lyzer" service where users could dial a number, breathe into the phone, and have their halitosis factor measured.

"The detection system then kicks into gear and lets you know your breath status on five levels ranging from 'Shut Your Mouth Right Now' to 'Breath On Me, You Sexy Piece',"

In the gag release, Nathan Rosenberg, Virgin Mobile Canada's chief marketing officer, was quoted as saying the system was past due.

"Though I personally have never had bad breath, I've unfortunately had to endure being around others who did and I imagine it must be quite traumatic," Rosenberg was quoted as saying. "We tested the Stink-a-lyzer here at Virgin Mobile, in my own department. Nobody really smelled badly before, but thanks to the Stink-a-lyzer the number of people making sure their breath was clean and minty before entering my social bubble went through the roof."

Copyright 2009 by United Press International.

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