online advertising

Google in talks to acquire Yelp

New York, December 19 -- In an attempt to harness its core Internet search capabilities, Google is reportedly eyeing Yelp Inc, a popular Web site that provides reviews of local businesses.

7 things not to do when you look for advertisers online

Here are a few things which one should not do when you start selling ads directly.

1. Faking is bad: When giving out traffic details, DO NOT inflate them. Your client might find it out from your alexa ranking, activity on site or so many other independent rating agencies. Even if he does not, he will get to know the truth once he becomes your advertiser. Not a very good position to be in.

AOL acquires Patch Media Corp. and Going Inc., goes local

New York, June 12: Patch Media Corp. and Going Inc. are now a part of AOL’s repertoire. Time Warner Inc.'s (NYSE: TWX) AOL acquired the two online media companies and moved a step closer to fulfilling its objective of consolidating its position in the fast-growing local online advertising market.