London -- A high-end British supermarket promises its latest brand of toilet paper, made with cashmere, is "the most luxurious yet."
Carla Smith, buyer for supermarket Waitrose, said the cashmere paper is the latest in a line that includes toilet paper with aloe vera and jojoba extracts, The Sun reported Thursday.
"Cashmere provides that stamp of quality to any fashion garment, from a designer suit to the finest luxury knitwear," Smith said. "It's indulgent, it's stylish and it's helping provide that extra softness to our new premium bathroom tissue collection."
The cashmere toilet paper retails for $3.60 for a pack of four rolls or, for the budget-conscious shopper, $7.52 for a nine-pack.