Seattle -- U.S. Coffee giant Starbucks said it introduced its instant coffee throughout the United States and Canada Tuesday after seven months of product testing.

New York, September 29 -- In a move to strengthen its foothold in the $21 billion global instant coffee market, Starbucks Corp. will roll out its Via instant coffee to hundreds of new locations in the U.S. and Canada, beginning today.

Seattle -- Starbucks said one of its Seattle stores will serve a variety of beer and wine as part of its effort to rebrand the location as a locally-oriented cafe.

Seattle -- Starbucks says a Seattle location that is dropping the corporate name in favor of a local-oriented moniker is the first of three stores to test new names.

Indianapolis -- A Starbucks executive says the international coffee chain is starting a new marketing campaign designed only for Jacksonville, Fla., and Indianapolis.

Remember when being called the next Starbucks (Nasdaq:
SBUX) was the ultimate compliment? Every fledgling premium coffee joint
-- or quick-service eatery for that matter -- wanted to be the next
killer brand.