Paramount Pictures, Nickelodeon Movies and Crunchyroll, Inc., Thursday announced the release of 'Become the Avatar,' freeplay interactive social media game and experience.
'Become the Avatar' is available on The Last Airbender movie website.
Based on M. Night Shyamalan's July 2, 2010 3D release 'The Last Airbender' new release will allow the fans of the movie to play as any one of the Four Nations in a casual, 'level-up' adventure.
Announcing the release of 'Become the Avatar,' Paramount EVP of Interactive Marketing Strategy & Film Production Amy Powell said, “We have noticed a high affinity for social media among potential moviegoers of The Last Airbender, so it is only natural to extend our interactive marketing to a social media game.”