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Report: Web sites crank up tracking tools

Sun, 08/01/2010 - 00:14 by Prince damin

New York -- Major U.S. Web sites are increasing the number of so-called tracking tools that collect personal details on behalf of marketers, the Wall Street Journal said.

The newspaper said some sites will be capable of planting more than 100 such tools at a time on the computers of visitors that allow real-time surveillance of their activities and generate detailed databases of consumer preferences.

The Journal said its investigation focused on 50 Web sites accounting for about 40 percent of U.S. page visits. A dozen sites, including Comcast.net and MSN.com, installed more than 100 such tracking files on test computers. Google and similar sites also use a plethora of tracking files to develop targeted advertising.

Ads on social networking sites to resume in 2010: Report

Fri, 07/10/2009 - 17:45 by Jaspreet Virk

New York, July 10: The overall U.S. advertising spending on social networking sites will fall in spending by 3 percent to $1.1 billion, according to a report by marketing researcher eMarketer.