Chicago -- Kmart has changed its line up in the shoe department, aiming to attract the frugal U.S. shopper, a company executive said.
The mega-retailer has introduced 1,000 new shoe styles since the company's owner Sears Holdings Corp. cut its ties with Footstar Corp. on Jan. 1, the Chicago Sun-Times reported Thursday.
"We were neglecting to serve our Hispanic and African-American customers,"
said Nick Grayston, president of footwear for Sears.
Last weekend, Kmart used the National Basketball Association All-Star event as a launching pad for the "Protege" a sneaker co-designed by New York Knicks player Al Harrington.
Other shoe stores are also out to court bargain-hunters, the female version of which is known as the "frugalista," the newspaper said.

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