Money Matters - Simplified

Cool reception

Internet firms cool to FTC privacy report

Washington -- Internet companies gave a cool reception to the U.S. Federal Trade Commission's guidelines on consumer tracking Thursday.

The FTC released a 79-page report Wednesday advocating for Internet firms to give consumers clear options on how to opt out of having personal data, such as online browsing habits, monitored and analyzed by businesses, The New York Times reported.

Much of the tracking is done to allow advertisers to hone in on individual consumer interests.