Back in March, Cisco (Nasdaq: CSCO) shelled out $3.2 billion for WebEx, a leading provider of Web-based conferencing solutions. Then, a month later, Google (Nasdaq: GOOG) purchased Marratech, another company in the space. Not to be outdone, IBM (NYSE: IBM) has jumped into the fray, agreeing last week to purchase WebDialogs for an undisclosed amount.