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Apple’s “iPad” in trademark dispute with Fujitsu?
Just a day after Apple Inc. announced its latest creation tablet computer “iPad” it looks like the company has already managed to land in a trademark dispute with Japanese electronics company Fujitsu Ltd.
by Priyanka - January 29, 2010 - comments
In 2002, Fujitsu had released its handheld PC device called “iPAD” that features a 3.5-inch screen, an Intel processor, supports Bluetooth and Wi-Fi, and a Microsoft OS.
Masahiro Yamane, director of public relations for Fujitsu, said the company understands that they still own the brand name and is in the process of forming a future course of action.
“[The company] is aware of Apple’s iPad announcement and the possible infringement on our trademark. We are currently discussing our options with our trademark counsel and have no further comment at this time,” stated Fujitsu spokesman in a statement.
Fujitsu’s objection over Apple’s tablet name could result in a trademark-infringement case or a kind of settlement Apple reached with Cisco Systems Inc. in 2007 over iPhone.
At that time Cisco was marketing its Internet telephone under the same name.
Conflict over Apple’s tablet name no serious problem for the company
According to numerous marketing and advertising experts, this spat over Apple’s tablet name poses no serious threat to Apple.
Allen Adamson, managing director of the New York office of Landor (WPP PLC owned branding firm) said, "Six months from now, no one will remember they hated the name. If the only issue with the iPad is the name, than [sic] Apple will have a home run."
According to Marc Reiner, an intellectual-property lawyer at Dorsey & Whitney LLP, Fujitsu could claim that Apple’s tablet name would interfere with the sale of its “iPAD” because "potential customers, when approached by Fujitsu, might think Fujitsu is knocking off Apple."
Apple, in its defense, can argue that since its device is meant for different consumer market it’s no threat to Fujitsu’s “iPAD.”
Bill Ward, assistant professor of marketing at Ferris State University's business college, thinks that “iPad” "is differentiated enough by size, features and price that its name will not be a problem for Apple."
Other companies holding the same trademark name
As it turns out, Fujitsu is not the only owner of iPad trademark, and there are other companies using the same name. Siemens is using the same term for its engines and motors; Coconut Grove Pads is using the term for its padded bras since 2008.
STMicroelectronics, Europe’s largest chipmaker, trademarked the name in 2000 for its proprietary semiconductor technology and using the name ever since in Europe.
However, STMicroelectronics said that it is “looking into the situation.”