Money Matters - Simplified

5 Ways to Keep Clients Loyal

Keeping clients happy is a tricky business. Here are a few tricks.
To manage business with clients, it is important to be positive and polite; this will always keep the clients satisfied and happy.

Happy clients are repeat clients, a key to successful business. Putting the needs of the clients first will help both his cause as well as yours.

3 Reasons Bad Clients are Good

1. You Work Harder: Bad clients always make one work harder as one is compelled to prove one’s worth. When bad clients give the business a hard time, the owner will always strive to make it better.

2. They Present a Challenge: One is forced to take it as a challenge and work harder when bad clients are around.

3. They are a Test of Character: Bad clients test you professionally, emotionally, and physically. They test one’s character, and make work a little more interesting.

Practicing these golden rules consistently will help earn long-term clients:

1. Be Understanding and Appreciative
The best way to keep clients happy is to be understanding. Being empathetic towards the needs of the clients helps build trust. Every customer wants to feel the most important, so one must work to make them feel so.

Appreciating the efforts of clients on a regular basis will tell them that you value their patronizing your business. Research shows that customer satisfaction is the key to bringing more business. Providing them with gifts, lunches, and dinner and party invitations can help in building a long-lasting relationship.

2. Communicate Well
Communication is the glue that keeps the business together. Whether it is before the sale, during the sale, or after the sale, clients will always appreciate good communication.

Communicating in the manner that clients prefer will go a long way in building a good relationship with them. Saying things like, "Let me see if I understand what you're saying," or, "Just to make sure we're on the right track, are these the three issues you're concerned about?" will help in boosting sales.

One should also ask the clients how they would prefer to be contacted after a sale. Politeness and a positive attitude work for everyone.

3. Promptly Return Phone Calls
Nothing upsets clients more than an unreturned phone call. One may think a phone call is not so important, but the clients sure do not feel this way.

Clients always appreciate a prompt return call. Returning calls on the same day is a good habit in gaining the client’s confidence.

4. Understand the Clients' Business
It is vital for a firm to understand what their clients do. This will show the clients the level of interest that the firm takes in their business.

It will, of course, take time to learn their business, but good listening and researching helps to understand it sooner. Clients always feel happy when their partners and associates know what they do for their business.

5. Regular Follow Ups
Since managing clients is a tricky business, one must make sure to check on them regularly.

Contacting clients via email, a quick and inexpensive way, can help improve business. Offering them something different each time will show them that you're there even when they're not buying from you.

A visit to the new client’s place of business is also a great way to please them.

Satisfied clients are the best assets of your business. They will continue to use services and act as the best referrals for new clients.