Money Matters - Simplified

Tacky Windows 7 advertising faces heat

Expectations have been raised with this new OS by Microsoft, and markets are counting on it to take the technology companies out of recession

New York, October 23 -- Windows 7 is out, and Microsoft has done more than their bit to advertise for their new baby.

But in a world of smartphones, and Facebook addicts, does the new operating system create half the excitement it used to in the 90s, when the release of a new version of Windows was an occasion for the whole world?

Microsoft’s advertising strategy for Windows 7 release is under the scanner by many. The glitz and glam, the “family guy” image, and the most absurd of all, having consumers throw their own launch parties is definitely out of ordinary. But alas, there is not much rush amongst the generic common computer user.

Sales depend on reviews, price
While advertising has reached new heights due to technological advances, Microsoft has decided to give print media a try again. The papers are going to be accompanied by fliers boasting about the cool gadgets that have come powered by Windows 7.

Expectations have been raised high with the advent of this new OS, and markets are counting on it to take the technological companies out of this wave of recession.

But even beautiful women like Kylie, their technologically well informed advertising star, or a brilliant round of advertisements are not going to get Microsoft their sales. In the end, it still depends on the reviews the OS is going to generate.

Users will either back off due to the horrid experience Vista was, or those working on the good old XP or Windows 2000 will upgrade to Windows 7, but one cannot ignore Apple’s presence who is silently cutting into Microsoft’s sales with their hip and superior products. This includes everything from the iPhone to the newly upgraded MacBooks.

Another factor deciding Microsoft’s profits will be the price of the product, especially in these budget conscious times.

Approach to advertising
The first approach towards advertising for Windows 7 on television was some subtle mud singling on Apple products. The ads consists of people going to an electronic store, which sells both Apple and Microsoft products, and one can hear a voice over about the exorbitant prices of Apple products, and the just-perfect pricing of windows.

This tactic did work for their benefit in the grim economic circumstances.

The next series of ads were one with Kylie, advertising the virtues of Windows 7, implies that it is friendly and simple enough for a 6-year-old to operate.

All one can do amidst all this bombardment on the senses is to wait and see whether Microsoft delivers the goods this time.