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Sony Ericsson’s eco-friendly endeavor: ‘C901’ and ‘Naite’

Sony Ericsson, the world's fifth-biggest handset maker is aiming to a cut of 20 percent of its carbon dioxide emissions by 2015.

London, June 4: Sony Ericsson Thursday unveiled two new handset models, which are crafted in an eco-friendly method. The company claims to be pursuing environment-friendly features for its products in near future.

Pioneering the greener ways are its latest launches: C901 GreenHeart and the Naite, which, according to Sony Ericsson, will be sold in smaller packaging, use more recycled materials and consume less energy with lower-power chargers. These phones will be bundled with all-digital user manuals.

"Today we are announcing ... a commitment to roll out these innovations across the broader portfolio in 2010 and 2011," said Sony Ericsson Chief Executive Hideki Komiyama.

C901 GreenHeart
The casing of C901 GreenHeart contains a minimum of 50 percent recycled plastics and is colored with water-based paint. It is equipped with a light sensor that helps save power by changing the brightness of the display according to the surrounding environment.

The handset with a 2.2-inch, 240 x 320 display, is also fitted with a 5-megapixel camera with autofocus, Xenon flash and smile-shutter, A2DP Bluetooth, a Memory Stick Micro M2 card slot and pre-installed Google Maps.

Compared to last year’s C902, every C901 is shipped with 500 grams less paper, claims Mats Pellbäck-Scharp, head of sustainability at Sony Ericsson.

The Naite
The Naite (pronounced ‘night-tee’) is also built from recycled plastics and has a compact packaging. It comes with the EP300 GreenHeart low-power charger, which uses 30 milliwatt, way below the industry average of 200 milliwatt, according to Sony Ericsson. Shipping of the phones will start in the third quarter.

Prices for the new phones have not bee announced yet.

Sony Ericsson, the world's fifth-biggest handset maker, is aiming to a cut of 20 percent of its carbon dioxide emissions by 2015.

Handset industry turning eco-friendly
It is not the only company taking to the greener ways. Other top mobile makers including Nokia, Samsung, LG and Motorola have all decided to try and use eco-friendly methods for their products.

The world's top cellphone maker, Nokia, claims to have saved 100 million euros ($142.9 million) in less than a year, with its renewed packaging.

More than a billion phones, complete with their boxes, add-ons and large amounts of rare raw materials, are sold globally each year. Due to such large scale, the handset industry is at the close scrutiny of environmental organizations, who are constantly urging the implementation of environment-friendly methods in all possible ways.