The wonderful thing about exit strategies is that you don't always see them coming.

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CNET Networks (Nasdaq: CNET) has been rumor-mill fodder for years now. Back in 2005, CNET's name was attached to buyout reports from nearly every major search engine. Nothing happened. With search engines pairing off as if it's a punk-rock square dance, you'd think CNET surely would have found a do-si-do partner, but no such luck.
Finally, on Thursday, CBS (NYSE: CBS) stretched out its hand and asked CNET to dance. CBS? Really?
Well, media conglomerates have a funny way of cutting in. There was chatter about portals lining up for iVillage, before NBC stepped in. MySpace turned to Fox. Last.fm saved its last dance for CBS.
The major networks are beefing up their Internet hubs. The $1.8 billion deal for CNET will make CBS one of the country's 10 largest website operators. If the deal doesn't make perfect sense for you, let's connect the dots: CNET serves up a ton of traffic. CBS sells a ton of advertising. CBS owns a television network and several radio stations. CNET owns TV.com and Radio.com.
It's a win-win deal, even if it seems obvious only now.
Quick hits
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