The Knowledge Graph is designed to offer users a progressive search experience by not only doing a better job of finding exactly what they are searching for, but also by then presenting the users with more information related to their searches.
Such is the passion in human beings that we do not stop searching. We need to learn and broaden our horizons. But searching still requires a lot of hard work done by the user. With the launch of Knowledge Graph on May 16, information can be literally on finger tips.
Google's goal is to get you to the information you're looking for in fewer clicks, while also increasing the relevancy of what you see when searching.
“The Knowledge Graph enables you to search for things, people or places that Google knows about—landmarks, celebrities, cities, sports teams, buildings, geographical features, movies, celestial objects, works of art and more—and instantly get information that’s relevant to your query,” Amit Singhal, senior vice president of engineering at Google, said in a May 16 post on the search giant’s blog. “This is a critical first step toward building the next generation of search, which taps into the collective intelligence of the Web and understands the world a bit more like people do.”
There's also new summary info, which might keep a lot of people from having to click through to Wikipedia. Google gave the example of Marie Curie — when doing a search for the scientist, Knowledge Graph brings up a photo, birth and death dates, and a list of her major discoveries and education. It doesn't have the in-depth information Wikipedia has, but it may save a few clicks when you're just searching for a quick bit of information.
Google continues to be the dominant search engine. Google search users in the United States should start seeing the Knowledge Graph in their searches over the next few days, according to Google officials. When they start their search by entering a query, the Knowledge Graph for their query will show up to the right of the search results.
“We’ve always believed that the perfect search engine should understand exactly what you mean and give you back exactly what you want,” Singhal wrote. “And we can now sometimes help answer your next question before you’ve asked it, because the facts we show are informed by what other people have searched for. For example, the information we show for Tom Cruise answers 37 percent of next queries that people ask about him.”
It’s also a natural evolution for the company, according to Johanna Wright, product management director at Google. “We’re in the early phase of moving from being an information engine to becoming a knowledge engine,” Wright said in a video about the Knowledge Graph.