Hundreds queuing at every Apple store all over the globe to be the first to get their hands on a coveted possession. It might make you reminiscence the good old days of Harry Potter but this time around the new alchemist on the block is iPad 3 or iPad HD, a sleek 4G-ready tablet PC.
Anticipation is the key
Apple, eminent for its aggressive advertising and marketing endeavors for its products, has once again hit the bull’s eye with a record pre-orders for its latest version of the iPad, making the analysts ponder over the number of sales the gadget is expected to notch.
"With our checks indicating record pre-orders and 2-3 week wait times for new iPads, we anticipate a record iPad launch this weekend," expressed analysts Matthew Ramsay and T Michael Walkley
Available for pre-orders from Wednesday, the highly anticipated third generation of the iPad hit the store shelves today. Apple enthusiasts, following the tradition, made a beeline outside the Apple stores all over the globe and the stores had to made strategies to cope up with unprecedented rush. iPad3 has been successful in achieving rave reviews from both buyers and reviewers.
Sales may well exceed 65mn
After witnessing a frenzied reaction from the buyers, analysts have raised their iPad unit estimate to 65.6 million from 55.9 million for the year 2012, and to 90.6 million from 79.7 million for 2013, saying rivals will likely struggle to introduce competitive products over the next couple quarters.
“We believe Apple has extended its leadership position in the fast-growing tablet market,” Canaccord Genuity, an analyst firm, quoted. “We believe the new iPad has raised the bar relative to competing tablets.”
Also, Apple's pricing of the new iPad will enable the company to maintain the lion's share of the thriving tablet market, and further penetrate sectors such as education & enterprise.
Shares of the Silicon Valley giant crossed the $600 mark for the first time on Thursday owing to the hype pertaining to the launch of the latest iPad. This feat has been achieved by the incorporation only a month after it had crossed the 500$ mark for the first time.
Apple’s rally has been stunning -- the stock is up 47 percent for the year and nearly 10 percent for the month. With a current share of about 18.5 percent of the Nasdaq 100 stock index, the company has returned 555 percent in the past five years, and the investors are ecstatic over this.
“The creativity and the ingenuity of the company has driven the stock to this level,” revealed Philip Orlando, the New York-based chief equity strategist at Federated Investors Inc .
“New products and financial engineering are going to drive the stock in the future.” he further quipped, sounding optimistic.