Money Matters - Simplified

Beijing iPad feud: Apple compensates injured customer

Under the out-of-the-court settlement, the foreign manager has agreed to pay 20,000 yuan (US$3,080) in compensation to the customer he attacked during the scuffle on May 7, the second day after the release of iPad 2 on the Chinese mainland.

US high-tech giant Apple Inc. has settled its Beijing iPad brawl out of the court by paying hefty money to a customer who had sustained injuries during a bloody altercation that broke out over the weekend between a foreign Apple employee and the customers lined up to buy the iPad 2 at Beijing's flagship Apple retail store.

Scuffles broke out at the Apple’s flagship store in the Chinese capital on Saturday (May 7), with so many people, including scalpers, jumping the queue and causing chaos on the scene.

Amid this frenzy to buy the popular iPad 2 tablet computer, a foreign manager at the Apple store in Beijing's Sanlitun district got in an altercation with a Chinese customer outside the store.

Scuffles broke out at the Apple’s flagship store in the Chinese capital on Saturday (May 7), with so many people, including scalpers, jumping the queue and causing chaos on the scene.

Apple pays compensation over iPad brawl
The foreigner, whose name was not disclosed, and the injured man reached the compensation deal in the police station.

Under the out-of-the-court settlement, the foreign manager has agreed to pay 20,000 yuan (US$3,080) in compensation to the customer he attacked during the scuffle on May 7, the second day after the release of iPad 2 on the Chinese mainland.

The online media reports say that local police called the case a "typical civil dispute" and also considered the Apple staffer’s misconduct not serious enough to warrant detention because the man's injury was slight.

Chaos erupted on Saturday at Apple’s Sanlitun store when some customers cut in line. Several tabloid reports quoted witnesses as saying that some scalpers hired students to buy iPad 2 as the Apple store authorities restricted each customer to buy no more than two pieces.

The Apple store fracas
During the chaos, the foreign manager stepped into the crowd to push and beat people suspected of queue jumping.

At one point, a fight broke out between the manager and Ding Wencheng, 27, resulting in injuries to the latter who claims he was in line with his mother to buy the white iPhone 4 when the attacker dragged him more than 10 meters and dropped him on the ground.

Subsequently, demanding an explanation from the foreign manager, infuriated customers swarmed to the store and crashed its glass doors.

Apple’s response to the Beijing store brawl
In response to the scuffle at its Beijing store, the Cupertino, Calif.-based iPhone maker said that the staff at the store acted in self-defense when the fight broke out.

"The Apple Store Sanlitun was closed for several hours on Saturday after a group outside the store became unruly," Apple spokeswoman Carolyn Wu told AFP in a statement.

"The store team acted to protect themselves and our customers by closing the doors and preventing the group from entering. The safety of our customers and employees is our top priority."

Apple has launched iPad 2, the updated version of the tablet computer, last week in China, which has a population of over 1.3 billion.

The tech mammoth currently has just four retail stores in China, but it plans to add 25 retail stores in the country over the next few years.