76 Out of 250 Ain't Bad, Netflix!
Sat, 01/01/2011 - 10:00 by Anders Bylund
A common criticism of Netflix (Nasdaq:NFLX) and its instant streaming ambitions is the quality of the content. You never find current blockbusters there, and how are you supposed to pull in millions of new subscribers with a lackluster blend of indie flicks and long-outdated classics? Better, then, to swing by your local CoinStar (Nasdaq: CSTR)RedBox or Blockbuster location to pick up the latest and greatest content, or pay something like $5 to watch truly fresh movies in digital format through Amazon.com (Nasdaq: AMZN) On Demand, Apple(Nasdaq: AAPL) iTunes Video, or your cable company's on-demand features. Surely, Netflix is doomed!
But the situation may not be as dire as you'd think (and stop calling me Shirley!).
Movie trivia site 100 Things I Learned has put together a tool that shows available Netflix streams among the Top 250 list from Amazon property Internet Movie Database. A year ago, I'm betting you wouldn't have found a whole lot of those in the Netflix digital library, but now you have 76 of those celebrated 250 films at your fingertips for a low monthly fee. It's still mostly older stuff, but last year's Star Trek and District 9 hits are there, among many other films of the past decade.
If you build it, they will come, and Netflix is working hard to improve the depth and quality of its digital offerings. This is essential to today's growth efforts as well as to the company's future viability as a top entertainment service, and CEO Reed Hastings knows it.
Streaming 76 out of the 250 highest-rated movies in the IMBD database ain't bad. Can Netflix do better in 2011, or will increasing license prices lead to names dropping off this list? Discuss in the comments below.
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