Money Matters - Simplified

RightNow Shares Popped: What You Need to Know

Although we don't believe in timing the market or panicking over market movements, we do like to keep an eye on big changes -- just in case they're material to our investing thesis.

What: Shares of customer relationship management (CRM) specialist RightNow Technologies (Nasdaq: RNOW)climbed as high as 15% in early Wednesday trading after a Wall Street analyst upgraded the stock to "Overweight" with a $26 price target.

So what: In a note to clients, Piper Jaffray wrote that yesterday's mysterious 13% late-session decline in RightNow was pretty much unwarranted, offering investors a chance to get in with some attractive upside. According to the company's checks, Piper believes RightNow has positive momentum going into 2011 as "the only vendor in the leadership quadrant for all three Customer Experience categories (Web, Social, and Contact Center)."

Now what: RightNow is up a whopping 50% over the past three months. And with today's rally leaving only about 15% of upside to Piper's $26 price target, it's tough to justify buying into the stock at this point. When you consider ever-intensifying competition from much larger players like Oracle (Nasdaq: ORCL) in customer service software and CRM) in the on-demand space, there's just too much risk with not enough reward to make RightNow a decent bet going forward.

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