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Facebook unveils redesigned profile page

The new look was unveiled during a rare television appearance of Facebook's CEO Mark Zuckerberg on Sunday night.

Here is some good news for Facebook's more than 500 million users. Soon the social networking site's users will be getting more personalized profiles, the company revealed.

Facebook unveiled the changes during the telecast of a feature ‘60 Minutes’ on company’s CEO Mark Zuckerberg. The user profiles will be redesigned for displaying more personalized information about the user and his interests.

Analysts feel that the changes will also make Facebook much more appealing to marketing and advertising companies.

Josh Wiseman, an engineer at Facebook, said in a company blog that the new profile page will prominently show information about the user at the top including where the user lives, his home town, marital status and education.

According to Facebook, it is a “quick summary of who you are, from what you're doing now to where you grew up.”

Below this, there will be recently tagged pictures of the users.

The new look profile page is expected to be available to all users by early next year, Wiseman told.

Peter Deng, product manager at Facebook, said, “Our profiles did not give a sense of who (people) are. This provides a better snapshot of you.”

Facebook users will now be able to highlight most important friends on their profile, create group of friends and share activities and interests.

New Profile Page
The redesign is being seen as a part of the aggressive efforts by Facebook to aggressively please users and advertisers.

The new features includes a tool called ‘Featured Friends’ that allows users to highlight friends ‘important to them.’

Advertisements are the major source of revenue for Facebook, told Charlene Li, an Altimeter Group analyst.

Facebook hopes to increase its revenue from advertising. It's total revenue last year was $665 million. This year it is expected to total to $1.3 billion.

Another analyst, Marissa Gluck from Radar Research, said that it may be a useful tool in “creating richer demographic information about individuals for targeted advertising.”

New features
The new features includes a tool called ‘Featured Friends’ that allows users to highlight friends ‘important to them.’

Another feature give users new ways to share details of specific projects they are working on or sports team they are interested in, or musical acts they like. The “interests and experiences are now represented with images.”

The ‘infinite scroll’ feature makes browsing pictures easier and faster. Now you can locate people by name, home town, school and a lot of other aspects on the Facebook.

The new look was unveiled during a rare television appearance of Facebook's CEO Mark Zuckerberg on Sunday night.

The appearance was the first after the release of ‘The Social Network’, a movie based on the story behind the founding of the popular social networking site.