Money Matters - Simplified

Madonna opening fitness-club chain

Mexico City -- U.S. pop star Madonna says she is opening a chain of fitness centers around the world in partnership with her manager Guy Oseary and New Evolution Ventures.

The first Hard Candy Fitness location is a 30,000-square-foot space scheduled to open in mid-November in Mexico City's exclusive Bosques de las Lomas area.

Madonna is scheduled to visit the gym Nov. 29 for the official opening.

"Throughout her career Madonna has been devoted to fitness and well-being and has worked out in literally hundreds of gyms around the world," Hard Candy Fitness said in a news release Monday.

"As a result, she has a strong vision on what the ideal exercise, dancing and workout environment should be. The direction for how to bring that vision to the fitness world began to take shape during an initial meeting between Mark Mastrov, the innovator behind 24 Hour Fitness, and Guy Oseary early in 2008. Mastrov has built a fitness empire of over 420 clubs in 16 countries."

Oseary said: "Madonna's world tours have taken us to many of our favorite cities around the world. We are looking forward to opening Hard Candy Fitness with NEV in many of these same places."

Copyright 2010 United Press International, Inc. (UPI).

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