Oak Brook, Ill. -- U.S. fast food giant McDonald's Corp. is appealing to moms to improve its image, but pitches on nutrition apparently are meeting with mixed results.
Get original file (14KB)
"You're not going to be able to sell me on fries," said Veronica Gilmore, from Edinburg, Va., after Debra DeMuth, McDonald's global nutrition director, told her to "look at the facts," The Washington Post reported Thursday.
The dialogue was part of the company's Quality Correspondents program, which includes tours of restaurants and production facilities.
Some moms are surprised to find real eggs in the kitchen. But, others are more skeptical about the company's pitch for points on nutrition.
"Why do the French fries have so many ingredients in them?" asked LaShawna Fitzpatrick of Encino, Calif., on the Quality Correspondents Web site.
McDonald's is hoping their new transparency will score points, the Post reported. A slaughterhouse tour proves the chickens are real, although it also proves the treatment of the chickens is less than exemplary, the Post said.
Moms were shown the system that culls bad buns from the product line.
"Corny as it sounds, I will never look at a McDonald's bun the same way again," wrote Michele Crosby, a mother of two.
Copyright 2008 by United Press International.
Post new comment