Los Angeles -- Hollywood's MGM said Monday it has partnered with YouTube to establish several channels featuring video clips, as well as full-length TV shows and films.
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The companies said their multiple-channel commitment kicks off with "Impact," a channel dedicated to promoting MGM's video-on-demand action programming, and "American Gladiators," a channel that showcases highlights and full episodes from the classic show that was hugely popular in the 1980s and 1990s.
The YouTube "Impact" channel will feature clips from classic MGM action films such as "Rocky," "Ronin," "Legally Blonde" and "The Magnificent Seven" in addition to a sampling of television shows and full-length movies like "Lone Wolf McQuade" and "Bulletproof Monk."
"We're looking to mine the breadth and depth of the MGM library to build out and promote branded, multi-platform opportunities on demand, online and wherever viewers consume their entertainment," Jim Packer, co-president of MGM Worldwide Television, said in a statement. "Our agreement with YouTube opens the door to a number of themed broadband channels that will both serve the consumers' growing appetite for entertainment media consumption in the digital space and 'on demand' space."
"YouTube is committed to helping our community of fans discover new content and reconnect with their all-time favorite TV shows and movies," added Jordan Hoffner, director of content partnerships for YouTube. "By partnering with MGM, YouTube is strengthening its position as an entertainment destination where Hollywood studios can reach a global audience and where our audience can watch their favorite full-length films, TV shows, and clips."
Copyright 2008 by United Press International.
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