Paris -- French designer Jean Paul Gaultier says he has embraced modern fashion with his first new perfume in 15 years.
The famed designer said advertisements for Ma Dame will feature edgy and modern shots of model Agyness Deyn, who he sees as the embodiment of his newest scent, Hellomagazine.com said Saturday.
"She was ballerina and biker, so feminine and masculine," Gaultier said of the new face for his perfume. "It was a mix of my sensibility, and I knew she was completely the one to represent it."
Deyn was chosen by Gaultier after the designer saw the blond model during his retrospective 30th anniversary show in 2006, the Web site reported.
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