Goldman Sachs has been hired to find a buyer for the company that sold 5.5 million guides last year in more than 100 countries and sports a Web site with 1.5 million registered users, The New York Times reported Monday.
The sale should attract broad interest but a price tag is uncertain, observers said. People briefed on the company's finances suggest it could be valued at more than $200 million, the Times said.
Zagat's slim guides expanded from restaurant critiques to reviews of hotels,
night life and golf courses and more. Zagat's guide to restaurants in Paris outsells France's vaunted Michelin series.
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