Rolls Royce? Rolex? Rent it!

New York -- Extreme luxury once limited to the elite rich is showing up on soccer moms across the United States as the option to rent designer goods increases.

From Vera Wang pendants to Chanel pouchettes, holiday regalia this year may make people wonder what's under the tree this year as high-end retail items make their way to the every day person for a few bucks a day, The Washington Post said Saturday.

Handbags, jewels, fast cars and private jets are offered by several companies renting them to people wanting the high life without the high price.

Designer brands cater to stores such as Target and Kohl's to bring high-class to the masses, but consumers increasingly want the real deal.

One entrepreneur with an upstart rental site offering lavish homes for weekly rentals said the move is becoming increasingly appealing.

"The need for ownership no longer exists," he said. "No commitment is extremely attractive in every proposition man knows today."

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Copyright 2007 by United Press International.