London -- Tattoos apparently are not quite as taboo as they once were among the British, but people still are shy about telling others they wear ink, a survey reveals.
A survey conducted by carpet-maker Brintons revealed that about 15 percent of people surveyed have a body art design they've never revealed.
Brintons said in a news release it conducted the survey to coincide with a new ad campaign that pairs the skills carpet-making with artists working in costume design, body art and fashion photography.
When questioned on temporary tattoos or body art, 53 percent of participants said they'd wear a temporary tattoo for a special occasion.
Twenty-five percent of women surveyed said they'd most like to have a design on their back, followed by their ankle, with 14 percent. For men, the arm was the favorite with 11 percent.
"Body art seems to hold a guilty pleasure for many people who enjoy having it but don't want to tell anyone about it," said Rita Bancroft, Brintons' marketing communications manager.
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