Home shopping networks to get makeover

PHILADELPHIA, United States -- Home shopping networks such as Pennsylvania-based QVC are set to revamp the industry by introducing musical acts and other entertainment content

With middle-aged women representing the average U.S. home shopper, TV shopping networks are adding the additional entertainment to draw in younger viewers and potential customers, the Los Angeles Times said Saturday.

Janco Partners, Inc. analyst April Horace said that the live musical performances would be paired with new sales items aimed at broadening QVC and the Home Shopping Network's marketing schemes.

The shopping networks are also planning on continuing their use of celebrities to market products and are looking into the concept of remote shopping.

The Times said that remote shopping would allow viewers to simply shop via their remote control rather than through a telephone or computer.

Copyright 2007 by United Press International