Jane magazine folds after 10 years

New York -- Jane magazine, a U.S. magazine created to appeal to single women in their 20s, will close with its August issue, its publisher said Monday.

"We worked diligently to make Jane a success," Conde Nast Publications Publisher Charles Townsend said in a statement. "However, we have come to believe that the magazine and Web site will not fulfill our long-term business expectations."

Conde Nast would not say if the magazine was making a profit.

Jane, created by editor Jane Pratt, began publication in September 1997, three years after her irreverent teen magazine, Sassy, folded.

Jane reached a peak circulation of 740,000 and all-time high ad revenue of more than $46 million in 2004.

But both fell in 2005, the year Pratt left the magazine.
Jane's roughly 60 employees will be considered for other Conde Nast jobs, the company said.

Jane Publisher Carlos Lamadrid and Editor in Chief Brandon Holley will likely leave the company.

Pratt told The New York Times she considered the closing sad but not unexpected. She also said she had another magazine project in the works.

Copyright 2007 by United Press International.