Money Matters - Simplified

WhatsApp, Tata Docomo unite to offer unlimited data packs

Apprehending WhatsApp's massive popularity in the Indian IM segment, Tata Docomo has entered into a partnership with Smartphone messenger platform, wherein the leading Indian telecom service provider will offer a special package which will let users access the chat application at just Rs 1 per day.

Apprehending WhatsApp's massive popularity in the Indian IM segment, Tata Docomo has entered into a partnership with Smartphone messenger platform, wherein the leading Indian telecom service provider will offer a special package which will let users access the chat application at just Rs 1 per day.

On Wednesday, the telecom company Tata Docomo launched two data packs priced at Rs 15 and Rs. 30. According to the deal, the Tata Docomo prepaid customers will be able to subscribe for Rs 15 for 15 days validity and Rs 30 for 30 days validity with unlimited access to the application.

To sign up, the Tata Docomo pre-paid GSM customers will have to dial *123# from their Smartphones.

"These data packs will enable Tata Docomo prepay GSM customers to enjoy the hugely popular WhatsApp with specially customised value for money data plans and with unlimited use," the Financial Express quoted the company as saying in a statement.

"Standing tall on the fundamental tenet of simplifying consumer's life, dedicated WhatsApp data packs serves up a hassle-free experience for our consumers with a clear focus on enriching the data experience," the tabloid cited Tata Docomo Head VAS Marketing Rishimohan Malhotra as saying.

The deal will likely help WhatsApp, which is currently enjoying enormous success with 30 million monthly active users in India, further cement their active user base in the country.

"This partnership allows us to tap into Tata's market presence in India and continue WhatsApp's significant growth as the global leader in the mobile communication space," WhatsApp Co-Founder Brian Acton said, according to the Financial Express.

WhatsApp is currently competing with other instant messaging apps such as Line, Hike, ChatOn and BlackBerry's BBM in the Indian market. Japan-based Line recently crossed 10 million users in India, while Samsung's ChatOn surpassed 100 million-milestone in September.

Newly launched Viber is also growing steadily to compete with WhatsApp with its 15 million users in India, followed by Hike with $7 million investment boost.