Money Matters - Simplified

British women now own nation’s most tablet computers

YouGov's latest Tablet Tracker report indicates that women now own more tablets than men.

A trend reversal from last year, women in Britain now own more tablet computers than by men, an Internet market research firm has found.

According to the findings of Tablet Tracker report by YouGov, women in UK owned 52 percent of the nation’s touchscreen tablet computers in May this year. Last year, the figures stood at 43 percent

Findings of the survey
The YouGov survey held between May 8 and 10, 2013, surveyed 3,824 adults over 18. The findings indicated that 22 percent of United Kingdom adults now owned a tablet, up from 18 percent last quarter.

Furthermore, 26 percent of the UK households now own a device a device such as an iPad or Nexus 7, report states.

A 7 percent surge over the past year was witnessed in the number of 18-34 year olds owning tablets.

While in 2012, the under-35s made up 19 percent of the tablet market, this grew to 26 percent in 2013.

However, the number of over-55 tablet users has dropped from 42 to 31 percent, researchers said.

Reasons for the shift
The tablet ownership is becoming increasingly popular with the more potent products and slashed prices of older versions of iPad devices hitting the selves.

"The early adopters of tablets have typically been affluent males," said John Gilbert, lead director at YouGov Technology and Telecoms.

"As they buy the latest models, they have placed their old devices on to the secondary market or given them to other members of their household.

"A growing number of females and under-35s own older tablets, such as the iPad 1 and 2 while affluent males have the more recent iPad 3 and 4 and Samsung devices. Add to this the fact that it is women and young people driving the popularity of iPad Mini in the UK and it is clear where the surge in tablet ownership among females and under-35s comes from."

The growth in the sector is likely to continue as 20 percent of the non-owners are pondering over buying a device, Gilbert, added.