Money Matters - Simplified

ZTE Enters Indian Smartphone Market

Chinese telecommunications behemoth, ZTE entered the Indian market with the launch of six smartphone models and four datacards.

Chinese mobile behemoth ZTE unveiled six smartphones in the Indian market Thursday. As a departure from earlier strategy, ZTE has launched these smartphones under its own brand name.

Hitherto, the handset maker had been supplying its gadgets handsets to other manufacturers who sold them in the Indian market under their own brand.

Strategic Alliance
ZTE, fourth largest handset maker in the world, has forayed on Indian soil by inking a strategic deal with Pune based Calyx Telecommunications for its smartphones. Likewise, it has entered into a strategic alliance with Digilife for data cards.

“We are an established player in the real estate, media and entertainment, solar power and hospitality sector. As we diversify our portfolio to distribution channel, we are delighted to partner and support ZTE with their pan-India expansion,” said Gaurav Somani, executive director, Calyx Telecommunications.

The Product Suit
The smartphones launched by ZTE range from Rs 5000 to Rs 15000. ZTE Grand X is the most expensive and comes with a price tag of Rs. 14,999.

ZTE Grand X boasts of a HD display and is powered by by a 1.2 GHz Quad Core processor. The gadget is equipped with 512 MB RAM, 1 GB DDR SDRAM and 4 GB of internal memory.

The other models are ZTE Blade G2 priced at Rs. 11,599, ZTE Blade C (Dual SIM – 3G) priced at Rs. 7,599, ZTE Blade L priced at Rs. 12599, ZTE Kis Flex (Dual SIM) priced at Rs.5,799 and ZTE Blade E priced at Rs. 11,999.

The range of data cards promise to provide high-speed data access for the Indian consumers.

Ambitious Plans
ZTE’s decision may be seen as a move to cash in on the immensely lucrative smartphone market in India. The company has ambitious plans; it intends to sell a million handsets in India by the turn of the year.

“Each smartphone device has been introduced keeping in mind the unique needs of the Indian customers. With the initial launch of six devices, we will build further on our handset portfolio in the months to come. By the year end, we aim to have our pan-India presence with the smartphones,” said Xu Dejun, chief executive officer, ZTE India.