If the rumors floating around are to be believed then Apple Inc. is likely to delay the unveiling of its next-gen iPhone, unofficially dubbed the iPhone 5S.
Buzz in the tech blogosphere indicates that the Cupertino, California based company may not roll out the new smartphone until late in the holiday season.
Though there is no official confirmation, a story from Taiwan's Commercial Times, picked up by Bloomberg claims the iPhone 5S will debut after a design change by the end of 2013.
Apple venturing into larger screen territory
As per the reports, the tech giant was originally planning to unleash the iPhone 5S in September or October, but may push back the phone's introduction until the end of the third quarter to accommodate a larger, 4.3-inch Retina display.
Other rumors flooding tech sites include the iPhone 5S will feature a display carrying twice the pixels and will come with a quad-core processor and a thinner bezel.
Is it the iPhone Rumor Season?
These are mere conjectures given that Apple-focused blog MacRumors declared the firm finalized the iPhone 5S design months ago.
Moreover, Jefferies analyst Peter Misek wrote in a research note that Apple is equipped to start production of iPhone5S later this month with the aim of introduce it in late September or early October.
4-inch screen size 1st change
Though most of Apple’s competitors have stretched the screen size, the tech giant is not convinced that a larger display provides the best smartphone experience.
Last year, Apple stretched the screen size slightly at 4 inches on the iPhone 5 to make room for an extra row of app icons, notifications, text and widescreen videos. However, it is still tinier than the other devices hitting the market in the coming months, such as like the 5-inch Galaxy S4 and the 4.7-inch HTC One.
On queries pertaining to the big screen, Apple Chief Tim Cook had stated that by incorporating larger displays the so-called phabets compromise on resolution, color quality, and other features.
"We would not ship a larger display iPhone while these trade-offs exist," Cook said. "My view continues to be that the iPhone 5 has the absolute best display in the industry."
The question at hand is will the iPhone 5S come in a 4.3 inch size, or will it feature the current 4.0 inch size? We will have to just wait and watch!