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Maps App shake-up? Google snatches away niche service, Latitude

Google gets into action again!! Updated version of the Android Maps app has been released by Google. The result of this updating was the conclusion of Latitude, the niche service. The announcement for this updated version was made at the I/O 2013 developer conference.

Latitude bids a goodbye?

There are always two sides to the same coin. The Android devices may be smiling with the improvements and new features brought about by the update, but Latitude, its niche service, bids us a goodbye.

Latitude from Google allows users to tell about their whereabouts and also allows them to track online the movements of their friends and contacts. This location based service will retire on August 9th, 2013 admitted a post scribbled on the Google support page. No more will the Google Latitude program will be accessible from applications as Latitude API, iGoogle gadget, Google Maps app and website, public badge etc.

It’s Google +

Latitude’s check in feature has found a place on Google+ as its getting ready for retirement. So maybe the giant social network on the internet will keep us in touch with Latitude? Google will be deleting the Latitude friend’s list of the users.

It’s only the service dashboard of Latitude that will help the users access the past data, then. After these changes the users will be unable to give the others an idea about their private location data. The location data will be automatically deleted the moment the location reporting option is turned off.

About 30 days from now Latitude will be suddenly shut down and Google comments "The offline maps feature for Android is also no longer available."

The Latitude platform

The Latitude platform will get the axe from Google as it was unable to stand the time test, folks! Google says “Location history feature will still be available for Android users, but not for iOS. Third party apps will be allowed to store Latitude data they have already accessed.”

The users will in the near future not be able to share their exact location via the Latitude platform however many times they swipe at their Smartphone screens.

We have Google’s explanation in its own words “You’ll no longer be able to share your location using Latitude after retirement.
We haven’t included Latitude as a feature in the latest version of Google Maps for mobile on Android and we’ll remove Latitude for iPhone on the App Store.

We’ll delete your list of friends on Latitude. You won’t be able to see or manage friends. Any existing friends will no longer see your location in Google Maps for mobile on Android, Latitude for iPhone, the public badge, the iGoogle Gadget, and the Latitude website at, if you continue to use these products.” So we have no option but to shift to Google+.

We, wonder why Google took this “Latitude” leap, wasn’t the internet titan still recovering from the Google Reader shock? There has been a major public backlash after the Google Reader was pulled out and discontinues by Google.