Google is planning to open retail outlets exclusively for its products in the U.S. to make sure the prospective buyers can take a look at their products and to introduce a direct approach on their producer-consumer relationship. Google hopes to have the first flagship Google Stores to be opened for the holidays in the metropolitan cities.
The intention behind opening the standalone outlets is to let potential customers reach Google directly for the products like Nexus range of devices, Chromebooks, and hordes of upcoming products. Google has vibes that its customers might feel better when they will get an hands-on experience with the products before they actually make the purchase.
Google catches up with Apple, Microsoft
Google’s competitors Apple and Microsoft both already have stand alone outlet stores in the market. Google, currently, works on store-within-a-store model, having outlets in the hundreds of Best Buys in the U.S. and 50 PC World/Dixen’s in the U.K.
The employees available at these outlets are trained professionals from Google to demonstrate the use of Chromebooks and answer the questions about the products. The Chrome SIS employees do not have any pressure of sales target and the profits are managed by Best Buy and Dixen.
Google working to introduce Google Glass in the direct outlets
Buzz has it that the stores will operate like a franchisee to make direct sales to the customers, and that these new stores will function independently.
Google hatched the idea of exclusive outlets at the time when the planning to launch Google Glass was underway as the folks at Google had notion that customers would like to put their hands first on the product before purchasing it. Without a trial, only few non-tech people may like to buy it because of high price that ranges between $500 to $1,000.
Customers with also have demonstration for in future ventures and Google X works like driverless cars and mini-drone delivery systems.