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Amazon Kindle Fire HD 8.9-inch shipments underway sooner than expected

Amazon Kindle Fire HD 8.9-inch shipments underway Amazon Kindle Fire HD 8.9-inch shipments underway

Amazon has started shipping Kindle Fire HD 8.9-inch tablets much sooner than expected, in a move which will make Apple bleed big time.

Those who ordered for the Kindle Fire HD 8.9-inch tablet should expect one to reach their doorsteps soon. At the same time, users who wish to grab it in a consumer electronics store need to wait only till Friday.

Says Kindle vice president Dave Limp, "Kindle Fire HD has been Amazon's best-selling product worldwide since launch, and that was before we even started shipping the best tablet we've ever built. We think customers are going to love web browsing, email, gaming, watching TV shows, reading magazines, and more on the large, stunning HD screen, with fast Wi-Fi and exceptional audio.”

Price impact
Priced at $299, it sports pretty impressive features like an 8.9 inch display, 0.3 inches thickness, 20 ounce weight and dual band Wi-Fi. Its price gives it a clear advantage over the iPad, which comes along with a much higher price tag of $499. Price conscious individuals are going to give a good thought to Amazon Kindle Fire HD 8.9-inch tablet over Apple iPad.

Worries for Apple
Apple Inc. has to battle it out at multiple fronts. The deluge of cheaper options has eaten into its market share. The pace of innovation at the company has slowed, while its rivals have picked up speed when it comes to rolling out new products.

The new Amazon Kindle Fire HD 8.9-inch is going to hurt it a lot, especially during the upcoming holiday season. Recession weary users are likely to have a soft corner for the cheaper options, including this one.