Lately, Microsoft has been in the news for all the right reasons: maiden Surface tablet, revamped Xbox and most important of them all: metro look Windows 8 and Windows Phone 8. But the question is, whether new Windows can power Microsoft to glory again!!
Few ways by which Microsoft can get close to the coveted top spot
1. Develop lots and lots of Smartphone Apps
2. Integrate marketplace for tablets and smartphones
3. It is already integrating Windows RT, Windows 8 and Windows Phone 8 for creation of a Grand Ecosystem that provides a unique ecosystem to users
Microsoft is working hard to redefine itself and to project it as an alternative to Apple’s flagship i-devices, which have swept global tech markets in the recent past. A lot hinges on how Windows 8 performs and it seems Microsoft has delivered the right punch, at just the right time.
The interface of cool looking Windows 8 and Windows Phone 8 is based on Live Tiles, where you can perform all sorts of activities via some perky colored apps. Having a consistent interface across all devices (PCs, tablets and smartphones) is a clever move and a big step towards creating a grand Windows ecosystem.
Now upload your documents from your Windows PC, smartphone or tablet using SkyDrive and access it from anywhere. The service is proving to be good enough glue for holding different pieces of Windows ecosystem puzzle together.
Dharmesh Mehta, Microsoft's senior director of SkyDrive says, “In Windows Phone 8, we'll make that far more seamless, so that you'll just see a ton more people doing it, because it's a more natural experience”
Apps, apps and more apps
Yes, Microsoft is going to need loads and loads of apps to be anywhere near Apple’s vast app library that boasts of 250,000 apps and counting. In fact, Apple’s colossal app library is one of the major reasons behind its massive fan-following.
Microsoft needs to speed up app development and to do that, it needs to do few things. First, it needs to open up the app development center and second, integrate the app market for Windows Phones and tablet PCs.
If Microsoft plays its cards well, it has an opportunity of a lifetime to have a real go at the top spot in tech world. The ride is uphill and troublesome, but the rewards are equally good.