Money Matters - Simplified

Tata Motors working on churning out something big in near future!

Global automobile major, Tata Motors, is working day and night on next big thing for Indian markets. This was revealed by none other than Karl-Heinz Servos project director – joint projects in the company.

In a recent interview, Mr Karl talked in detail about Safari Storme, JLR, Sumo Gold and the mysterious project over which the company is working at the moment. Having worked for majors like BMW, Audi and Volkswagen and a veteran of many years in the industry, he is one man to reckon with.

Talking about the new Safari Storme, he says that though Indian roads are in ordinary state, the car’s ride will be pretty good one. It is comparatively much softer than its predecessor. It is dynamic, light weight and has an unbelievably small turning radius.

On Storme’s comparison with XUV, he says, “Some people would be comparing it to XUV. But XUV is flashy and for young kids, while Storme is for people who are more settled in life and know what they are doing. It is a real off-roader, while XUV is a different car.”

He admits that there have been some inputs from JLR team as well. He goes on to add that being one company, there is a healthy discussion over all projects and ideas are shared across teams.

Karl shares his views on comparison between engineers in India and those working for Audi and Volkswagen, “The engineering and understanding is good here. But we still as a country are limited on technology. Engineering needs a little bit of experience. We (industry) are relatively new to the business, compared to German engineering.”

He goes on to add that the company will surprise the country in coming 3-5 years. Though he didn’t divulge details, he indicated that Tata Motors is surely working on something big, “We will surprise the nation in future, in the next 3-5 years. At the moment, we are loading and at one point we will shoot. Car industry is not business of today or tomorrow. In this industry everything takes time, usually 2-3 years.”