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Microsoft takes on Apple with Xbox Music Service

Microsoft just released its flagship music service Xbox Music, which pitches it in direct competition with Apple.

The Microsoft bandwagon shows no signs of slowing down! The tech mammoth and erstwhile industry leader just released its flagship music service Xbox Music, which pitches it in direct competition with Apple.

In one of its many spectacular launches this year, Microsoft introduced Xbox Music for its immensely popular Xbox game consoles, Monday.

With this launch, Microsoft has come into direct competition with Apple (iTunes) and Amazon (Cloud Player).

This declaration comes close on the heels of CEO Steve Balmer’s announcement that Microsoft will be more than an iconic software vendor in the near future.

This is quite evident given the flurry of new services and products, the software firm has released or has in the pipeline. The service will be available on Microsoft Xbox game consoles beginning Tuesday.

Little about Xbox
Microsoft has been using every card up its sleeve to enhance the popularity of Xbox as a household entertainment package, way beyond being just another gaming console. Looks like its efforts have paid off well, as the company has tasted spectacular success with the Xbox gaming consoles, having sold more than 67 million units since its launch.

As per Xbox Music general manager Jerry Johnson, Xbox is being used for gaming as well as entertainment purposes. Quite amusingly, its usage for entertainment purposes exceeds that of gaming or at least makes up half of their overall usage.

Johnson goes on to add, "We also realize, as an entertainment company that music is an important ingredient on its own and as a part of different user experiences."

It must be noted that Microsoft’s earlier attempts in digital music industry, namely Zune, met a tepid response, forcing it to rethink on its strategy. Having burnt its hands once, the company will hope to play its cards right this time.